I wanted to call it, i dont know, something like 'EMPIRE', something grand. However i really didnt want to get into all that copywrite stuff so was extra careful on my name. I thought i could make a take on the word empire and 'logoise' it into something more company like. I played with combinations like :
EMPRE
EMMPR
EMPR
AMPR
EMPIR
EHMPR
EMMPR
EMPR
AMPR
EMPIR
EHMPR
But most turned out to already be out there a small companies. I really liked the way EMPR looked on my building but this was an Australian Hardware company. After contemplating some additional symbols i came up with EMP-R, which i think still reads empire and doesnt breach the Aussie name.
And this was to be my final logo.
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